For Immediate Release
Contact: John Baroody DJG/PR
(212) 370-9700 x118

GUIDEPOSTS HAS BEST YEAR EVER IN 2007
INSPIRATIONAL MAGAZINE CONTINUES STRONG YEAR-to-YEAR AD GROWTH

New York, January 22, 2008… PIB (CMR/Publishers Information Bureau) ad page compilations for January - December 2007 paid advertising show Guideposts had its best year ever in 2007, according to Amy Molinero, Guideposts Associate Publisher. Guideposts’ 14.9% increase in ad pages for 2007 over 2006, and 20.2% growth in ad revenue, significantly outperformed the industry among magazines reported by PIB.*

“Building on growth that’s been unmatched in the magazine industry over the past 5 years, Guideposts has put together another strong year of double-digit increases for 2007,” said Ms. Molinero. “We’ve enjoyed healthy growth across our major categories, including: Food, H&BA/Packaged goods OTC and DTC remedies, Travel, Pet Care, Movies/Video/Entertainment and others.” Guideposts ran over 590 ad pages in 2007, more than many other well known tiles like: National Geographic, Discover, Fast Company, Smithsonian, Cottage Living, Working Mother, to name a few.

Janine Scolpino, Guideposts’ Publisher added, “We’re pleased to have continued our strong growth and built on our success again in 2007. I believe it’s because advertisers looking to make meaningful connections to their customers are more than ever making reader engagement a critical factor in magazine selection and Guideposts has emerged as the top magazine in America across many key measurements of engagement.”

Guideposts’ reader engagement ranks at the top of the industry - #1 “Favorite” magazine 6 years in a row among 220+ MRI measured titles (Fall 2007); #1 rank for Adults and #1 rank for Women in the Involvement Index (also based on Fall 2007 MRI). One of the 25 largest ABC audited magazines in America, circulation over 2.3 million, Guideposts 68.5%, renewal rate is the strongest of any monthly magazine reported (6/30/07) - all demonstrating that Guideposts achieves the highest levels of engagement in many ways.

*Comparing magazines with the same number of issues in 2007 and 2006.

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 About Guideposts:
Guideposts, one of America’s top twenty largest monthly consumer magazines, founded in 1945 by Dr. Norman Vincent Peale, has a circulation of 2.34 million with a readership of nearly 8 million.  The magazine publishes first-person stories of hope and inspiration written by its readers (over 55,000 manuscripts are received each year), making it the leader of the emerging “inspirational” category of publications. Guideposts magazine, with editorial offices in New York, is published by Guideposts, a non-profit publishing company based in Carmel, New York.