|
 |
|
|
|
|
National Display Rate Card
Rate Base: 2,345,000 (Effective January 2008 Issue)
|
|
| Frequency |
|
1x |
3x |
6x |
9x |
12x |
| |
|
|
5% |
7% |
11% |
14% |
| Four Color |
|
|
|
|
|
|
| Full Page |
|
$86,315 |
$82,000 |
$80,270 |
$76,820 |
$74,230 |
| 1/2 Page |
|
$52,045 |
$49,200 |
$48,165 |
$46,090 |
$44,540 |
| |
| Two Color |
|
|
|
|
|
|
| Full Page |
|
$64,735 |
$61,500 |
$60,205 |
$57,615 |
$55,675 |
| 1/2 Page |
|
$38,845 |
$36,900 |
$36,125 |
$34,570 |
$33,455 |
| |
| Black & White |
|
|
|
|
|
|
| Full Page |
|
$60,420 |
$57,400 |
$56,190 |
$53,775 |
$51,960 |
| 1/2 Page |
|
$36,255 |
$34,440 |
$33,715 |
$32,265 |
$31,180 |
| |
| Covers |
|
|
|
|
|
|
| Second Cover |
|
$103,575 |
$98,395 |
$96,325 |
$92,180 |
$89,075 |
| Third Cover |
|
$94,945 |
$90,200 |
$88,295 |
$84,500 |
$81,655 |
| Fourth Cover |
|
$107,890 |
$102,495 |
$100,340 |
$96,025 |
$92,785 |
Bleed: No Additional Charge
Supplied Inserts and Cards: Do not earn frequency discounts,
but will contribute toward frequency/page volume discounts. |
|
|
|
|
|
|
|
|
|
