 |
| Base: Adults/Women who... |
% Comp. |
Index |
| Own/Lease Any Vehicle |
69.5 |
153 |
| Own/Lease
2+ Vehicles |
47.2 |
150 |
| Own/Lease
3+ Vehicles |
20.9 |
162 |
| Any Vehicle Purchased |
65.3 |
155 |
|
Any Vehicle Purchased/Leased in Past year |
20.8 |
137 |
|
Any Vehicle Purchased/Leased 1-2 Years Ago |
22.6 |
134 |
|
Any Vehicle Purchased/Leased 3+ Years ago |
51.1 |
166 |
|
Any Vehicle Purchased/Leased 5+ Years ago |
36.2 |
182 |
| Own/Lease Vehicle Type |
| Sedan/Hard
Top/4 Door |
40.9 |
171 |
| Van/Minivan |
12.2 |
167 |
| Sport/Utility
Vehicle |
16.1 |
116 |
| 2
or 4 Door Truck |
23.6 |
176 |
| Decision Maker for Vehicle Purchase/Lease
- Alone |
32.8 |
141 |
| Decision Maker for Vehicle Purchase/Lease
- Alone or with Someone Else |
59.4 |
152 |
| Decision Maker for for New Vehicle |
31.0 |
148 |
| Decision
Maker for 2+ Vehicle |
30.0 |
153 |
| Own/Lease Any Domestic Vehicle |
53.8 |
164 |
| Domestic
Vehicle Bought New |
24.6 |
164 |
| Bought
New/Used Domestic Vehicle in Past Year |
13.9 |
149 |
| Own/Lease Any Imported Vehicle |
25.6 |
127 |
| Imported
Vehicle Bought New |
14.6 |
127 |
| Bought
New/Used Imported Vehicle in Past Year |
7.2 |
124 |
| Own/Lease
Any Asian Import Vehicle |
24.0 |
132 |
| Bought Any New Vehicle |
36.4 |
149 |
| Total Amount Spent on
Any Vehicle $20,000+ |
24.6 |
134 |
| Own Lease Any Vehicle
With Four Wheel Drive/All Wheel Drive |
20.7 |
140 |
| Make of Vehicle
Purchased/Leased |
|
|
| Mercury |
4.7 |
275 |
| Buick |
6.8 |
246 |
| Pontiac |
5.1 |
194 |
| Chevrolet |
19.2 |
172 |
| Dodge |
9.2 |
161 |
| Ford |
18.1 |
145 |
| Toyota |
8.6 |
141 |
| Honda |
6.8 |
121 |
| Automotive Attitudes (Agree) |
|
|
| I
Buy Vehicles That Reflect My Commitment to the Environment |
30.9 |
168 |
| I
Prefer Buying Models That People I Know Have Owned
and Liked |
45.0 |
162 |
Quality
of Workmanship/Construction of a Vehicle is
Most
Important |
59.7 |
157 |
The
Vehicle a Person Owns Says a Lot About Him or
Her |
37.6 |
155 |
| Rebates/Incentives
Influence my New Vehicle Purchase
Decisions |
39.4 |
153 |
A
Versatile Vehicle to Accommodate Busy Lifestyle is
Important |
48.5 |
147 |
| I
Look Forward To Technology Advances in New Vehicles |
45.3 |
146 |
| I
Research and Compare as Many Vehicles as Possible |
47.3 |
143 |
| I
Want a Vehicle with Comforts of a Car and Capabilities
of a Truck |
37.2 |
137 |
| "Fun
to Drive" is a Top Consideration in Purchase Decision |
27.7 |
134 |
| 1st
Consideration in Choosing a Vehicle is its Exterior
Styling |
28.4 |
128 |
| People
Often Ask My Advice When It Comes to Automobiles |
10.7 |
122 |
| Source: 2007 Doublebase
MRI |
 |
|
|
