 |
Demographic Profile -
TOTAL ADULTS
Guideposts Readers: The Inspirational Heart of America
Our 7.8 million passionately involved readers
are the heart of America in every way–incredibly desirable
U.S. families who are excellent prospects for a wide range
of goods and services. With a strong female readership, Guideposts
households have the kind of solid families that are
the backbone of most consumer marketers' businesses!
Guideposts’ leadership position in
reader involvement completes the loop, bringing the right
prospects to your message in a truly engaged environment.
| BASE:
TOTAL ADULTS |
% Comp. |
Index |
| TOTAL ADULTS: 7,786,000 (3.6%
coverage) |
|
|
| |
|
|
| Gender: |
|
|
| Female |
77.6 |
150 |
| Male |
22.4 |
47 |
| |
|
|
| Age: |
|
|
| 25-54 |
42.1 |
73 |
| 35-54 |
34.1 |
87 |
| 35-64 |
56.5 |
107 |
| 35+ |
88.6 |
128 |
| 50+ |
66.1 |
170 |
| Median
Age: 56.7 years |
|
|
| |
|
|
| Education: |
|
|
| Attended/Graduated
College+ |
56.0 |
107 |
| Graduated
College+ |
26.5 |
105 |
| |
|
|
| Marital Status/Home Ownership/Children: |
|
|
| Married |
62.7 |
111 |
| Presence
of Any Children |
27.5 |
67 |
| Home
Owner |
81.5 |
117 |
| Grandparent |
47.3 |
168 |
| |
|
|
| Employment Status: |
|
|
| Employed |
50.9 |
79 |
| Managers/Professionals
(Base: Employed) |
42.8 |
121 |
| Professionals
(Base: Employed) |
29.2 |
141 |
| Retired |
32.2 |
194 |
| |
|
|
| Household Income: |
|
|
| $30,000+ |
68.7 |
94 |
| $40,000+ |
55.1 |
88 |
| $50,000+ |
44.6 |
84 |
| Median
Household Income: $44,169 |
|
82 |
| |
|
|
| County Size: |
|
|
| "B"
County |
30.1 |
100 |
| "C"
County |
22.2 |
153 |
| "D"
County |
23.6 |
166 |
| |
|
|
| Census Region: |
|
|
| South
Atlantic |
24.3 |
127 |
| East
South Central |
9.2 |
144 |
| West
South Central |
10.8 |
98 |
| West
North Central |
9.3 |
136 |
| East
North Central |
19.5 |
125 |
| |
|
|
| Internet Access: |
|
|
| Have
Any Internet Access |
62.4 |
96 |
| Any
Internet Access Used in Past 30 Days |
61.8 |
95 |
| Internet
Access Used at Home in Past 30 Days |
53.4 |
96 |
| Used
Email Past 30 Days |
55.8 |
99 |
| Obtained
Medical Information in Past 30 Days |
20.8 |
143 |
| Visited
TV Network/TV Show Web Site in Past 30 Days |
12.4 |
106 |
| Obtained
Latest News/Current Events in Past 30 Days |
32.8 |
99 |
| Made
Personal Travel Plans Online |
15.6 |
98 |
| Source: 2007
Doublebase MRI |
Next
 Click
here to learn more about our readers first-hand.
|
|
