 |
| Base: Adults/Women who... |
% Comp. |
Index |
| Baked Last Year |
27.1 |
179 |
| Baked Once a Month or
More |
21.0 |
190 |
| Baked/Cooked for Fun Once
a Month or More |
26.6 |
177 |
| Used Baking Mixes,
Dry Cake Mixes or Brownie & Cookie Mixes Last 30 Days |
38.2 |
177 |
Med./Hvy. Users of Baking
Mixes, Dry Cake
Mixes, or Brownie & Cookie Mixes |
28.5 |
187 |
| Used Baking Mixes
(Excluding Cake Mixes) Last 30 Days |
21.2 |
173 |
Med./Hvy. Users of Baking
Mixes (Excluding
Cake Mixes) |
14.1 |
197 |
| Used Dry Cake Mixes
Last 30 Days |
30.8 |
184 |
| Medium/Heavy Users of
Dry Cake Mixes |
19.3 |
202 |
| Used Brownie &
Cookie Mixes Last 30 Days |
20.6 |
165 |
| Used Bar Baking Chocolate Last 6
Months |
15.6 |
182 |
| Used Baking Chips
Last 30 Days |
25.0 |
202 |
| Medium/Heavy Users of
Baking Chips |
14.3 |
207 |
| Used Frostings
Last 30 Days |
18.5 |
143 |
| Medium/Heavy Users of
Frostings |
10.3 |
147 |
| Used Packaged Pie
Crust Last 30 Days |
16.7 |
233 |
| Medium/Heavy Users of
Packaged Pie Crust |
10.1 |
269 |
| Used Pudding &
Pie Filling Last 30 Days |
30.7 |
217 |
| Medium/Heavy
Users of Pudding & Pie Fillings |
25.9 |
226 |
| Prepared Food from
Scratch in the Last 30 Days |
46.7 |
191 |
| Heavy Food Prepared from
Scratch |
24.3 |
215 |
| Used Nuts for Cooking in Past 30
Days |
23.0 |
228 |
| Source: 2007 MRI Doublebase |
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