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Frozen and convenience foods play a big part in the eating habits of Guideposts readers' busy families.

Guideposts readers have busy families and are always seeking ways to provide them with nutritious and convenient meals. Convenience foods provide the means for them to spend more time enjoying meals together, not preparing them.

Baking & Food Made From Scratch  |   Food Shopping, Snacks & Condiments  

Frozen & Convenience Foods  |  Beverages  |   Vitamins & Minerals, Diet Control 
Base: Adults/Women who... % Comp. Index
Used Plain Frozen Vegetables Last 30 Days 41.6 176
     Medium/Heavy Users of Plain Frozen Vegetables 23.3 169
Used Frozen Prepared Vegetables in Past 30 Days 11.2 167
Used Frozen Main Courses Last 30 Days 27.7 176
Used Frozen Complete Dinners Last 30 Days 17.3 177
Used Frozen Pizza Last 30 Days 31.1 145
Used Frozen Breaded Chicken Last 30 Days 12.1 133
Used Vegetarian Frozen Burgers Last 30 Days 7.3 144
Used Frozen Potato Products Last 30 Days 30.1 162
Used Refrigerated/Frozen Dough & Dough Products Last 30 Days 36.8 179
Used Frozen Pancakes/French Toast/Breakfasts/ Waffles Last 30 Days 24.0 132
Used 2+ Convenience/Frozen Breakfast Foods* in Past 30 Days 51.8 159
     Med./Heavy Usage of 2+ Convenience/Frozen
     Breakfast Foods		 38.4 171
Used Canned or Jarred Fruit Last 30 Days 45.1 189
     Medium/Heavy Users of Canned or Jarred Fruit 29.8 196
Used Breakfast/Granola/Fruit Bars & Snack Bars Last 30 Days 22.1 149
     Heavy Users of Breakfast/Granola/Fruit Bars &
     Snacks		 10.5 165
Used Toaster Products Last 30 Days 20.6 165
Used Hot Breakfast Cereals Last 7 Days 37.8 182
     Heavy Users of Hot Breakfast Cereals 18.6 211
Used Cold Breakfast Cereals Last 7 Days 59.1 158
     Heavy Users of Cold Breakfast Cereals 15.9 160
Types of Cold Cereal Used:    
     Natural 13.1 152
     Pre-Sweetened 45.1 141
     Regular (Not Natural/Pre-sweetened) 58.0 159
Used Canned or Jarred Vegetables Last 30 Days 44.6 171
     Medium/Heavy Users of Canned or Jarred
     Vegetables		 27.9 169
Used Used Canned Tomatoes in Last 6 Months 52.6 164
     Medium/Heavy Users of Canned Tomatoes 29.9 172
Used Canned or Jarred Soup/Broth Last 30 Days 48.0 187
     Medium/Heavy Users of Canned or Jarred Soup/Broth 33.4 201
Used Canned Tuna Last 30 Days 44.3 162
     Medium/Heavy Users of Canned Tuna 26.9 158
Used Canned Beans with Sauce Last 30 Days 35.4 183
     Medium/Heavy Users of Canned Beans with Sauce 15.2 218
Used Chili Last 30 Days 20.3 183
Used Spaghetti/Pasta Sauce Last 30 Days 43.6 150
     Medium/Heavy Users of Spaghetti/Pasta Sauce 32.8 151
Used Cold Cuts Last 30 Days 46.2 157
     Medium/Heavy Users of Cold Cuts 26.8 165
Used Microwave Last 7 Days 55.5 164
     Medium/Heavy Microwave Usage 36.9 169
Used Waxed Paper Last 30 Days 29.5 233
Used Plastic Type Kitchen Wrap Last 7 Days 41.0 177
     Medium/Heavy Users of Plastic Type Kitchen
     Wrap		 33.5 197
Used Aluminum Foil Last 7 Days 53.8 165
     Medium/Heavy Users of Aluminum Foil 39.8 176
Used Complete Packaged Prepared Dishes/Dinner Mixes in Past 30 Days 30.4 170
Used Packaged Instant Potatoes in Past 30 Days 24.0 166
Used Bread Crumbs/Coating Mixes in Past 30 Days 18.8 150
Used Stuffing Mixes & Products in Past 30 Days 27.7 203
Used Rice in Past 30 Days 44.0 155
Used Flavored & Seasoned Rice in Past 30 Days 22.9 146
Used Dinner Mixes and Kits in Past 30 Days 19.4 179

Source: 2007 Doublebase MRI

* Convenience/Frozen Breakfast Foods Includes: Instant Breakfasts, Breakfast/Granola/Fruit Bars & Snacks, Breakfast Cold Cereals, Breakfast Hot Cereals, Toaster Products, Frozen Pancakes/French Toast, Frozen Breakfasts, Frozen Waffles

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