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Guideposts readers enjoy a wide array of beverages and consume them at a higher rate than the average population

Whether providing a refreshing glass of milk or juice for their families, or relaxing alone with a cup of coffee or tea, Guideposts readers enjoy their favorite beverages and are more likely to consume them with greater frequency than the average for the U.S. population.

Baking & Food Made From Scratch  |   Food Shopping, Snacks & Condiments  

Beverages  |   Frozen & Convenience Foods  |  Vitamins & Minerals, Diet Control 


Base: Adults/Women who... % Comp. Index
Used Fresh Milk Last 7 Days 64.4 156
     Medium/Heavy Users of Fresh Milk 35.9 157
Used Frozen/Not Frozen Orange Juice in an Average Day 43.9 154
     Medium/Heavy Users of Frozen/Not Frozen
     Orange Juice
25.1 155
Used Frozen Orange Juice in an Average Day 15.7 174
Used Not Frozen Orange Juice in an Average Day 38.2 154
     Medium/Heavy Users of Not Frozen Orange Juice 21.5 155
Used Tomato & Vegetable Juices in an Average Day 16.3 186
Used Regular Tea in an Average Day 42.5 182
     Medium/Heavy Users of Regular Tea 28.5 182
Regular Tea Types Used:    
     Regular (Not Decaffeinated) 37.3 163
     Decaffeinated 16.8 190
Used Instant Iced Tea Mix in an Average Day (In Season) 15.3 158
Used Ready to Drink Iced Tea Past 6 Months 19.7 121
Used Ground Coffee in an in an Average Day 42.0 173
     Medium/Heavy Users of Ground Coffee 22.6 180
Ground Coffee Kinds Used:    
     Decaffeinated 8.9 196
     Regular (Not Decaffeinated) 35.1 174
Used Whole Coffee Beans Last 30 Days 6.9 132
Used Instant or Freeze-Dried Coffee in an Average Day 11.9 201
Used Flavored Instant Coffee Last 6 Months  9.2 167
Used Powdered Fruit & Soft Drinks Last 7 Days 18.1 151
Used Other Fruit Juices & Drinks in an Average Day 35.5 157
Other Kinds of Fruit Juices & Drink Used    
     Apple 17.2 143
     Cranberry 15.5 174
     Grape 11.8 156
Used Soy Milk Last 6 Months 6.9 122
Used Drink Additives & Hot Cocoa Last 7 Days 21.1 155
Drank Soft Drinks, Not Diet Last 7 Days       38.7 151
Drank Diet Cola/Soft Drinks Last 7 Days       36.1 170
Drank Bottled Water & Seltzer Last 7 Days       33.6 120
Source: 2007 Doublebase MRI

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