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Guideposts Readers Seek Out Convenience & Utility.

Guideposts readers use a large amount and wide variety of paper products from facial tissues to household wipes.

Since their enormous enjoyment of cooking from scratch can leave a lot of leftovers, they are BIG users of food storage products and paper, foil and plastic wraps.

Household Cleaning Products  |  Laundry Products  |  Paper & Disposable Products
Base: Adults/Women Who... % Comp. Index
Used Facial Tissues  Last 30 Days 56.3 186
      Medium/Heavy Usage of Facial Tissues 37.8 188
Used Paper Towels Last 30 Days 65.2 162
      Medium/Heavy Usage of Paper Towels 44.9 157
Used Paper Napkins Last 30 Days 45.3 175
Used Pre-Moistened Household Wipes Last 30 Days 23.3 160
Used Dry Disposable Household Wipes Last 30 Days 13.4 162
Used Disposable Cups Last 30 Days 24.0 163
Used Disposable Plates Last 30 Days 35.9 163
Used Plastic Disposable Containers Last 30 Days 24.7 153
Used Plastic Garbage Bags & Trash Can Liners Last 30 Days 59.6 164
      Medium/Heavy Users of Plastic Garbage Bags & Trash
      Can Liners		 28.9 157
Types of Plastic Garbage Bags & Trash Can Liners Used:    
      Indoor Garbage Bags 50.4 156
      Outdoor Garbage Bags 34.1 174
Used Plastic Sandwich/Food Storage/Freezer Bags Last 7 Days 54.2 169
      Heavy Usage of Plastic Sandwich/Food Storage/Freezer
      Bags		 20.6 173
Types of Plastic Sandwich /Food Storage/Freezer Bags Used:    
      Food Storage Bags 35.9 158
      Double or Single Layer Freezer Bags 36.2 179
      Sandwish Bags 41.7 157
      Snack Bags 14.1 163
Kinds of Plastic Sandwich/Food Storage/Freezer Bags Used:    
      Interlocking Seal 27.4 164
      Plastic Zipper/Slider 39.2 181
Used Waxed Paper Last 30 Days 29.5 233
      Medium/Heavy Usage of Waxed Paper 18.8 253
Used Plastic-Type Kitchen Wrap Last 7 Days 41.0 177
      Medium/Heavy Usage of Plastic-Type Kitchen Wrap 33.6 197
Used Aluminum Foil in Last 7 Days 53.8 165
      Medium/Heavy Usage of Aluminum Foil 39.8 176
Types of Aluminum Foil Used:    
      Heavy Duty 34.6 169
      Regular Weight 42.6 163
Used Oven Cooking Bags Last 12 Months 17.9 201
      Medium/Heavy Usage of Oven Cooking Bags 10.1 216
Source: 2007 Doublebase MRI

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