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Guideposts readers are
among the top consumers of a diverse mix of packaged goods,
purchasing a wide range of products to keep their busy households
running smoothly. Health-conscious and brand loyal, they seek
to better the quality of their lives through products that maintain
the health and happiness of their active families. Pets factor
largely in Guideposts' families as well. Owning almost
7 million cats and dogs, Guideposts readers represent
a massive market for products that will enhance their pets lives
for years to come.
Adding value to this customer: Guideposts exceptionally
high reader involvement - ranking #1 out of 221 magazines measured
in the Involvement Index based on MRI*, the industry's definitive
measure of "wantedness." This means your message will be seen
by a loyal and involved audience few magazines can offer.
* (Source: Fall 2007 MRI)
Please use the links below for highlights of specific research about this important audience:
Food
Pets
Household Products
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