 |
| Base: Women/Adult who... |
% Comp. |
Index |
| Used In-Bowl Toilet Cleaners Past
3 Months |
46.9 |
175 |
| Medium/Heavy
Users of In-Bowl Toilet Cleaners |
29.4 |
177 |
| Used In-Tank Toilet Cleaners Past
3 Months |
18.5 |
163 |
| Used Oven Cleaners Used Past 6 Months |
19.4 |
149 |
| Used Drain/Septic Tank Cleaners Past
6 Months |
22.5 |
182 |
| Used Dishwashing Liquid Past 7 Days |
60.7 |
158 |
| Medium/Heavy
Users of Dishwashing Liquid |
35.3 |
176 |
| Used Automatic Dishwasher Detergent
Past 7 Days |
38.0 |
160 |
| Med./Heavy
Users of Automatic Dishwasher Detergent |
21.1 |
162 |
| Used Powder Automatic Dishwasher
Detergent |
16.0 |
179 |
| Used Bleach Past 7 Days |
48.7 |
166 |
| Medium/Heavy
Users of Bleach |
28.5 |
162 |
| Bleach Used As |
|
|
| Household
Cleaner |
18.1 |
173 |
| Used Household Cleaners Past 3 Months |
57.6 |
159 |
| Med./Heavy
Users of Household Cleaners |
35.5 |
159 |
| Types of Household Cleaner Used |
|
|
| Bucket
Dilutable |
9.4 |
160 |
| Liquid |
28.9 |
146 |
| Spray |
26.6 |
145 |
| Kinds of Household Cleaner Used:
|
|
|
| Refillable |
7.2 |
164 |
| Regular
(Not Refillable) |
33.2 |
135 |
| Where Used Household Cleaners |
53.8 |
168 |
| Bathroom |
53.8 |
168 |
| Kitchen |
49.4 |
164 |
| Other
Areas |
28.6 |
161 |
| Used Scouring Cleansers Past 30 Days |
38.1 |
173 |
| Used Scouring Pads Past 30 Days |
42.4 |
167 |
| Medium/Heavy
Usage of Scouring Pads |
21.1 |
161 |
| Used Rubber Gloves Past 6 Months |
22.7 |
151 |
| Medium/Heavy
Usage of Rubber Gloves |
12.2 |
161 |
| Used Heavy Duty Hand Cleaners Past
30 Days |
8.2 |
172 |
| Used Glass & Surface Cleaners
Past 6 Months |
63.6 |
158 |
| Medium/Heavy
Users of Glass & Surface Cleaners |
32.3 |
157 |
| Used Furniture Polish Past 6 Months |
55.4 |
170 |
| Medium/Heavy
Users of Furniture Polish |
28.9 |
181 |
| Used Floor Cleaner/Wax/Polish Past
6 Months |
35.2 |
157 |
| Medium/Heavy
Users of Floor Cleaner/Wax/Polish |
19.2 |
170 |
| Floor Cleaner/Wax/Polish Used For: |
|
|
| Conventional/Regular
Floor |
13.5 |
142 |
| No Wax
Floor |
11.5 |
198 |
| Used Air Fresheners, Carpet/Room
Deodorizers Past 3 Months |
45.7 |
16.6 |
Medium/Heavy
Users of Air Fresheners, Carpet/Room
Deodorizers |
36.7 |
160 |
| Types of Air Freshener, Carpet/Room
Deodorizer Used: |
|
|
| Candles |
24.4 |
155 |
| Electric |
8.0 |
133 |
| Potpourri |
7.7 |
197 |
| Solid |
6.2 |
203 |
| Spray |
32.2 |
167 |
| Used Any Carpet/Rug Cleaner Past
6 Months |
35.0 |
169 |
| Medium/Heavy
Usage of Carpet/Rug Cleaners |
14.9 |
164 |
| Kinds of Carpet/Rug Cleaner Used |
|
|
| Whole
Room |
9.5 |
170 |
| Spot
Cleaner |
17.7 |
185 |
| Types of Carpet/Rug Cleaner Used |
|
|
| Liquid |
9.1 |
162 |
| Spray |
16.4 |
164 |
| Used Any Housekeeping/Professional
Service Last 12 Months |
13.4 |
160 |
| Used Professional Carpet/Furniture
Cleaning Service Past Year |
5.7 |
160 |
| Source: 2007 Doublebase
MRI |
 |
|
|
