 |
| Base: Women/Adult Who... |
% Comp. |
Index |
| Used Any Soap/Detergents
for Regular Laundry Past 7 Days |
64.4 |
160 |
| Med/Heavy
Users of Soap/Detergents for Regular Laundry |
43.2 |
161 |
| Heavy
Users of Soap/Detergents for Regular Laundry |
17.9 |
171 |
| Types of Soap/Detergents Used for
Regular Laundry: |
|
|
| Liquid |
49.3 |
150 |
| Powder |
20.7 |
165 |
| Buy Refills for
Soap/Detergents for Regular Laundry |
9.8 |
250 |
| Kinds of Soap/Detergents for Regular
Laundry Used: |
|
|
| Ultra |
15.0 |
160 |
| Regular |
38.0 |
145 |
| Used Soap/Detergents for Fine Fabrics
Past 7 Days |
23.8 |
182 |
| Medium/Heavy
Users of Soap/Detergents for Fine Fabrics |
12.4 |
187 |
| Used Liquid Soap/Detergent for Fine
Fabrics |
24.1 |
164 |
| How Used Soap/Detergent for Fine
Fabrics: |
|
|
| Lingerie |
8.3 |
187 |
| Other
Articles of Clothing |
16.4 |
202 |
| Used Beach Past 7 Days |
48.7 |
166 |
| Medium/Heavy
Users of Bleach |
28.5 |
162 |
| Bleach Used for Laundry |
32.8 |
186 |
| Types of Bleach Used: |
|
|
| Chlorine
Liquid |
43.7 |
165 |
| Color
Safe Liquid |
12.9 |
149 |
| Used Laundry Pre-Treatment/Cleaners
Past 7 Days |
40.8 |
187 |
| Medium/Heavy
Users of Laundry Pre-Treats/Cleaners |
19.2 |
197 |
| Used Any Fabric Softeners Past 7
Days |
53.5 |
171 |
| Medium/Heavy
Users of Fabric Softeners |
36.7 |
178 |
| Heavy
Users of Fabric Softeners |
15.4 |
187 |
| Kinds of Fabric Softeners Used: |
|
|
| Sheets |
35.9 |
168 |
| Liquid |
23.0 |
154 |
| How Used Fabric Softeners: |
|
|
| Fine
Washables |
11.8 |
186 |
| Other
Laundry |
39.0 |
167 |
| When Used Fabric Softeners: |
|
|
| Rinse
(Liquid) |
18.1 |
171 |
| In the
Dryer (Dryer Sheet) |
30.5 |
168 |
| Used Water Softening Salts Past 6
Months |
7.8 |
176 |
| Used Spray Starch Past 6 Months |
21.1 |
159 |
| Source: 2007 Doublebase
MRI |
 |
|
|
