 |
| Base: Adults, Women who... |
% Comp. |
Index |
| SKIN CARE: |
|
|
| Used Any Complexion Care Products
in Last 7 Days |
47.2 |
149 |
| Heavy
Users of Complexion Care Products |
21.3 |
160 |
| Use Mass
Brand Complexion Care Products |
31.3 |
134 |
| Use
Direct Brand Complexion Care Products |
12.1 |
210 |
| Used Any Facial
Moisturizers in Last 7 Days |
46.4 |
154 |
| Medium/Heavy
Users of Facial Moisturizers in Last 7 Days |
15.1 |
168 |
| Used
Direct Brand Facial Moisturizers |
14.2 |
209 |
| Used
Mass Brand Facial Moisturizers |
24.9 |
141 |
| Used Facial
Moisturizers For |
|
|
| Anti-Wrinkle |
10.5 |
141 |
| Moisturizing |
31.1 |
146 |
| Night Cream |
12.9 |
174 |
| Under Make-Up |
14.0 |
157 |
| Use Direct Brand Complexion Care
Products/Facial Moisturizers |
17.9 |
203 |
| Use Mass Brand Complexion Care
Products/Facial Moisturizers |
38.9 |
133 |
| Used Any Hand & Body Cream, Lotion or
Oil in Past 7 Days |
65.1 |
155 |
| Heavy Users of Hand & Body Cream,
Lotion or Oil |
33.6 |
174 |
| Used Any Personal Care Bar Soaps in Past
30 Days |
58.9 |
152 |
| Medium/Heavy Users of Personal Care
Bar Soaps |
41.8 |
156 |
| Used Personal Care Soaps For |
|
|
| Anti-Bacterial |
14.1 |
150 |
| Moisturizing |
21.3 |
149 |
| HAIR CARE: |
|
|
| Used Any Shampoo in Past 7 Days |
65.8 |
150 |
| Used Any Hair Conditioners in Past 7
Days |
51.5 |
141 |
| Used Any Conditioning Treatment in Past
6 Months |
23.5 |
125 |
| Used Any Hair Coloring Products in Past
6 Months |
19.1 |
115 |
| Used Any Hair Sprays in Past 7 Days |
43.7 |
173 |
| Medium/Heavy Users
of Hair Sprays |
36.3 |
178 |
| Used Any Hair Mousse in Past 7 Days |
18.2 |
156 |
| Used Any Hair Styling Gels
& Lotions in Last 7 Days |
19.1 |
132 |
| Used Blow Dryer in Past 6 Months |
45.5 |
142 |
| Used Electric Curling
Iron/Brush in Past 6 Months |
24.9 |
172 |
| God Hair Color/Highlights in Past 6
Months |
18.9 |
121 |
| God Perm/Body Weave in
past 6 Months |
15.2 |
265 |
| SPENDING/WHERE SHOPPED: |
|
|
| Spent $100+ on Health & Beauty Aids
for Men or Women in
Past Year |
32.7 |
142 |
| Spent $100+ on Health &
Beauty Aids for Women in Past Year |
25.4 |
135 |
| Shopped for Cosmetics in Past 6 Months
At |
|
|
| Discount Stores |
19.0 |
182 |
| Drug Stores |
12.5 |
130 |
| Discount/Drug/Grocery Stores |
31.5 |
152 |
| COSMETICS: |
|
|
| Used Any Cosmetics in Last
7 Days |
59.4 |
148 |
| Heavy
Users of Cosmetics |
24.0 |
162 |
| Used Mass Color Cosmetics (including Nail
Polish) |
49.4 |
138 |
| Used Direct Color Cosmetics (including Nail
Polish) |
28.3 |
178 |
| Used Any Foundation
Make-Up in Past 7 Days |
38.7 |
145 |
| Medium/Heavy
Users of Foundation Make-Up |
30.0 |
155 |
| Used
Mass Brand Foundation |
23.9 |
143 |
| Used Loose Face Powder
in Past 7 Days |
19.1 |
142 |
| Used Pressed Powder in Past 7 Days |
18.9 |
160 |
| Used Mass Brand
Foundation or Powder (Loose/Pressed) |
31.3 |
149 |
| Used Blusher in Past 7 Days |
36.0 |
156 |
| Medium/Heavy
Users of Blusher |
23.3 |
159 |
| Used
Mass Brands of Blusher |
18.7 |
148 |
| Used Lipstick & Lip
Gloss in Past 7 Days |
52.0 |
156 |
| Medium/Heavy
Users of Lipstick & Lip Gloss |
36.6 |
163 |
| Used Direct Brand
Lipstick & Lip Gloss |
20.7 |
200 |
| Used Mass Brand of Lipstick & Lip
Gloss |
32.7 |
158 |
| Used Any Eye Shadow in Last 7 Days |
29.8 |
135 |
| Medium/Heavy
Users of Eye Shadow |
23.5 |
145 |
| Used Mass Brand of Eye Shadow |
18.1 |
137 |
| Used Eye Liner in Past 7 Days |
23.7 |
113 |
| Used Any Mascara in Last 7 Days |
32.5 |
127 |
| Medium/Heavy
Users of Mascara |
27.3 |
138 |
| Used
Mass Brand Mascara |
22.6 |
121 |
| Used Any Nail Care Products & Polish in Last
7 Days |
25.3 |
149 |
| Medium/Heavy
Users of Nail Care Products & Polish |
16.8 |
160 |
| Used
Mass Brand Nail Care Products & Polish |
23.5 |
148 |
| Used Nail Polish Remover in Past 7 Days |
21.8 |
144 |
| FRAGRANCE: |
|
|
| Used Perfume/Cologne for Women in Last 7
Days |
48.8 |
150 |
| Medium/Heavy Users of Perfume/Cologne for Women |
33.5 |
146 |
| Used Prestige Brand Perfume &
Cologne for Women |
27.3 |
129 |
| Used Mass
Brand Perfume & Cologne for Women |
13.0 |
207 |
| Bought Any Perfume & Cologne for Women as
a Gift in Past Year |
24.8 |
141 |
| Bought Any Perfume & Cologne
for Women For Yourself in Past Year |
36.6 |
141 |
| Spent $50+ on Perfume & Cologne for
Women (Gift/Self) in Past Year |
28.3 |
135 |
| Source: 2007 Doublebase
MRI |
 |
|
|
