They possess a significant number of different credit cards
– with 1 in 4 having 3 or more cards.
As part of their relationship with Guideposts,
they are active direct response customers of the company’s
numerous products – most of which are paid for via a
credit card. Over 7.7 million readers strong, our customers
can be a huge new pool of customers for your credit products
and services.
Base: Adults, Women who in
the last 12 months*
% Comp.
Index
Used Credit/Debit Card
45.1
155
Used Major Credit/Debit
Card
41.2
153
Used Credit Cards
for Business Purposes
6.6
145
Used Credit Cards for Personal Purposes
52.3
154
Used Department
Store Credit Card
17.4
161
Used Discover Credit
Card
9.3
208
Used MasterCard
Credit Card (Standard/Gold/Platinum/Small Business)
16.9
153
Used Visa Credit
Card (Regular/Classic/Gold/Platinum/Small Business)
19.9
138
Used Gold Card
(American Express/MasterCard/Visa/ Discover)
9.3
168
Used Any Platinum
Card (American Express/MasterCard/Visa/ Discover)
17.4
153
Used Credit Card for Personal Purchases
2+ Times a Month
33.0
146
Average Monthly Expenditure for All
Credit Card Purchases
Average
Monthly Expenditure $181+
26.0
143
Average
Monthly Expenditure $226+
19.4
137
Average.
Monthly Expenditure $451+
12.9
135
Number of Credit Cards Owned
Own 2+
Credit Cards
37.9
159
Own
3+ Credit Cards
25.9
168
Incentive to Use Credit Card - Cash
Back
14.2
186
Personally Have Telephone Calling
Cards
16.0
180
Any Personal Calls
Made with Calling Card in Avg. Month
9.6
188
4+ Personal
Calls Made with Calling Card in Avg. Month
6.8
215
Purchased Pre-Paid
Calling Card
8.4
192
Any Long Distance Telephone Calls
Within U.S. Past 30 Days
42.6
187
5+ Long
Distance Telephone Calls Within U.S. Past 30
Days
29.2
199
10+ Long
Distance Telephone Calls Within U.S. Past 30
Days
