 |
| Base: Adults, Women who... |
% Comp. |
Index |
| Own Any Securities |
20.9 |
183 |
| Own
Any Securities Valued at $10K+ |
13.4 |
191 |
| Own Any Stock |
6.7 |
178 |
| Own Mutual Funds (Stocks) |
6.5 |
161 |
| Own Any Mutual Funds (Bonds) |
12.4 |
154 |
| Own Money Market Funds |
5.7 |
192 |
| Own Any U.S. Savings Bonds |
6.8 |
183 |
| Own Any Other Market Instrument (Not
Stocks) |
19.5 |
186 |
| Own Any
Non-Stock Market Instrument Valued at $25K+ |
9.3 |
189 |
| Own Any
Non-Stock Market Instrument Valued at $50K+ |
5.6 |
185 |
| Own CDs (6 Months or Less/More Than
6 Months) |
8.0 |
244 |
| Have Any Retirement Savings Plan
(IRA/Keogh/401k) |
18.0 |
157 |
| Used Financial Planning or Money
Management Counsel Past 12 Months |
6.1 |
168 |
| Used Any Discount/Full-Service/Online
Brokerage Firm Past 12 Months |
7.0 |
198 |
| Used a Full Service Brokerage Firm
Past 12 Months |
5.7 |
213 |
| Used Discount/Full-Service Brokerage
Firm in Past 12 Months |
6.3 |
200 |
| Used PC Banking Past 12 Months |
13.6 |
117 |
| Have Any Mortgage |
13.7 |
139 |
| Own Vacation/Weekend Home, Farm/Retirement/Investment
Real Estate or Time Share |
12.7 |
225 |
| Own Any Real Estate (Excluding Timeshare) |
10.1 |
261 |
| Banking Services Personally Have |
|
|
| Interest
Checking Account |
24.9 |
164 |
| Non-Interest
Checking |
22.8 |
158 |
| Money
Market Account |
11.2 |
198 |
| Savings
Account |
29.1 |
155 |
| Financial Attitudes (Agree) |
|
|
| Always
Know Broadly How Much is in My Bank Account |
67.2 |
157 |
One or
Two Financial Institutions That I Always Turn To
First |
59.8 |
161 |
Better
to Put Money in Low-Risk, Even if Return Not as
Great |
49.1 |
165 |
Better
Having What You Want Now, Never Know About
Tomorrow |
27.6 |
131 |
| I Find
Ups and Downs of Financial Markets Exciting |
11.8 |
131 |
| Happy
to Use Phone to Carry Out Day to Day Banking |
28.3 |
143 |
| Source: 2007 Doublebase
MRI |
 |
|
|
