Guideposts Media
Editorial Circulation Audience Profile/Research Press and Events Rates and Specs Marketing Guideposts Organization Contact


Research
Wantedness/Reader Involvement

Demographics

Pharmaceutical

Food/Packaged Goods

Automotive

Other

Other - Travel

Other - Credit Cards

Other - Finance

Other - Insurance

Other - Personal Care
Other - Beauty Aids
Other - Retail
Other - Leasure



Insurance Helps Guideposts Readers Take Care of Their Families

Caring for their families and homes through the purchase of insurance products and services is a top priority of Guideposts readers. They are 81% more likely than the U.S. population to have Life Insurance, and nearly twice as likely to carry 2 or more different policies.
Base: Adults/Women who... % Comp. Index
Currently Carry Life Insurance 45.6 181
      Face Value of Life Insurance $50,000+ 17.4 140
      Face Value of Life Insurance $100,000+ 11.0 126
      Carry 2+ Life Insurance Policies 14.1 200
Yourself (Alone or with Someone Else) Decided which Life Insurance to Use 24.1 201
Currently Have Insurance on Home or Personal Belongings 56.2 174
Have Homeowners Insurance 50.2 178
      Currently Carry Home Insurance for Fire 47.0 176
      Currently Carry Home Insurance for Liability 45.2 181
      Currently Carry Home Insurance for Theft and Loss 41.7 177
Yourself Decided on Homeowners Insurance 36.9 177
      Home Owners Insurance Face Value $50,000+ 36.4 173
      Home Owners Insurance Face Value $100,000+ 28.8 171
Carry Any Floater Policy (Homeowners Insurance) 9.9 153
Have Any Auto Insurance 67.6 157
      2+ Vehicles Covered by Auto Insurance 44.1 149
      3+ Vehicles Covered by Auto Insurance 18.8 161
Acquired New/Different Auto Insurance in past 12 months 13.3 136
Yourself (Alone or with Someone Else) Decided the Auto Ins. Company to Use 53.8 169
Auto Insurance Coverage For    
      Collision 53.3 175
      Liability 56.3 169
      Medical Payments 39.0 184
      Uninsured Motorist 42.9 188
      Comprehensive 47.0 172
      Towing 32.0 180
Have Combined Home/Auto Policy 21.1 180
Have Hospital/Accident/Medical Insurance 59.2 161
Yourself Decided on Medical Insurance Company to Use 31.7 172
Other Types Insurance    
      Dental 23.4 124
      Vision Care 12.9 129
      Prescription Medicine 23.5 168
      Long-term Care 5.6 183
      Disability 7.8 125
      Accidental Death 10.6 166
Medical Insurance    
      You Individually are Insured 28.8 200
      Other Household Members are Insured 25.0 133
      Member of Pre-paid Group Health Care (HMO) 14.0 127
Source: 2007 Doublebase MRI

Previous



Site MapFeedbackPrivacy Policy
Home