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Guideposts readers lead active lives.

Guideposts readers are active participants in a broad range of leisure activities. They enjoy attending different types of cultural and social events and entertaining friends and family. To stay in shape and maintain a healthy lifestyle, our readers are also active in a considerable number of sporting and fitness activities.
Base: Adults, Women who in the last 12 Months... % Comp. Index
Attended Music/Dance Performances/Live Theatre 24.6 148
Attended Music/Dance Performances/Live Theatre/Museums 26.8 145
Attended Music Performances (Country/Rock/Classical/Opera/Other) 19.0 151
Attended Music Performances Once a Month+ 4.3 244
Went to Live Theatre 11.9 153
Went to Museums 8.6 124
Listen to Music 36.9 151
Dined Out 41.6 157
      Dine Out Once a Month+ 32.8 159
Went Bird Watching 8.4 267
Attend Adult Education Courses 6.3 158
Did Photography 12.4 169
Barbequed/Flew Kites or Went to Zoo/Beach/Picnic 34.7 135
Baked/Cooked for Fun 33.1 166
      Bake/Cook Once a Month+ 26.6 177
Cooked for Fun 19.5 158
      Cook for Fun Once a Month+ 16.1 172
Baked 27.1 179
      Bake Once a Month+ 21.0 190
Entertained Friends at Home 37.0 161
      Entertain Friends at Home Once a Month+ 24.3 169
Entertained/Cooked for Fun/Baked 47.4 160
      Entertain/Cook for Fun/Bake Once a Month+ 35.6 165
Played Backgammon/Board Games/Chess/Cards/Trivia Games/Bingo 30.6 158
Played Word Games or Did Crosswords 24.0 193
Play Musical Instruments 8.1 222
Read Books 45.3 189
      Read Books Once a Month+ 36.8 191
Did Home Decorating and Furnishing 14.4 154
Collect Coins 10.6 225
Collect Figurines 10.6 224
Collect Stamps 3.4 251
Collect Any Collectibles (Coins, Figurines, Stamps, Sports Cards) 19.3 213
Went Camping Last 12 Months 8.3 127
      Went Camping 2+ Times 5.6 145
Went Backpacking/Hiking/Camping 11.1 129
Went Fishing 7.4 158
Went Swimming 14.1 142
      Went Swimming Once a Month+ 7.2 148
Walked for Exercise 29.4 168
      Walk for Exercise Once a Month+ 25.7 177
Participated in Any Active Sports^ 39.1 142
      Participated in 2+ Active Sports^ 23.3 132
Participated in Any Outdoor Sports^^ 22.8 119
Particiapted in Any Sports/Activities 43.1 144
      Participated in 2+ Sports/Activities 27.9 132
Engage in Regular Exercise Program (2+ Times a Week) 29.9 137
Engaged in Regular Exercise Program (2+ Times a Week) At Home 21.7 144
Engaged in Regular Exercise Program (2+ Times a Week) or Run/Jog/Walk/Aerobics/Weightlifting/Row/Karate/
Martial Arts/Kickboxing 		42.7 145
Watch Any Sports Events on TV 50.2 168
Attend Any Sports Events 22.5 158
Listen to Any Sports Events on Radio 23.5 165

*in last 12 months unless noted

^ Active Sports Include: Aerobics, Backpack/Hike, Basketball, Bike, Canoe/Kayak, Football, Hockey, Ice Skate, Jog/Run, Karate, Kickboxing, Martial Arts, Racquetball, Rock Climbing, Roller Blading, Roller Skating, Skateboard, Ski, Snowboard, Soccer, Surf/Windsurf, Swim, Tennis, Volleyball, Walk, Weight Lift, Whitewater Raft, Golf, Lacrosse, Baseball, Softball in Past Year

^^ Outdoor Sports Includes: Camping, Backpacking, Biking, boating, Canoeing, Skiing, Fishing, Rock Climbing, Golfing, Ice Skating, Jet Skiing, Jogging, Skateboarding, Rollerblading, Sailing, SCUBA, Snorkeling, Snowboarding, Snowmobiling, Surfing, Tennis, Water Skiing, or Whitewater Rafting, Hunting (Shotgun/Rifle/Bow & Arrow), Soccer, Baseball, Softball in Past Year

Source: 2007 Doublebase MRI

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