Guideposts Readers are Heavy Users of Personal Care Products Guideposts readers' use of personal care products is well above U.S. norms.  They use a vast array of personal hygiene and grooming products to help them look their very best.  They are also volume consumers of virtually every type of product and the kind of consumers who shop frequently and can help your brand grow. Base: Adults, Women who... % Comp. Index Used Any Lip Care Products in Last 7 Days 43.9 147       Medium/Heavy Users of Lip Care Products 39.5 147 Used Any Body Powder in Last 7 Days 29.5 203       Medium/Heavy Users of Body Powder 23.0 210 Used Any Deodorants & Antiperspirants in Last 7 Days 68.3 153       Med./Heavy Users of Deodorants & Antiperspirants 19.7 152 Used Any Hand & Body Cream, Lotion or Oil in Last 7 Days 65.1 155       Heavy Users of  Hand & Body Cream, Lotion or Oil 33.6 174 Used Any Personal Care Bar Soaps in Last 30 Days 58.9 152       Med./Heavy Users of Personal Care Bar Soaps in Last 30 Days 41.8 156 Used Personal Care Soaps For           Antibacterial 14.1 150       Moisturizing 21.3 149 Used Any Liquid Soaps/Hand Sanitizers in Last 30 Days 56.8 154       Heavy Users of  Liquid Soaps/Hand Sanitizers 45.2 171 Used Hand Sanitizers 23.4 160 Used Liquid Soaps/Hand Sanitizers For           Antibacterial 45.4 152       Moisturizing 11.0 145 Used Any Body Wash/Shower Gel in Last 30 Days 44.3 159       Heavy Users of Body Wash/Shower Gel 26.2 167 Used Any Bath/Shower Additives in Last 7 Days 22.6 154       Heavy Users of Bath/Shower Additives 13.0 163 Shopped for Toiletries in Discount Stores in Past 6 Months           Discount Stores 28.5 169       Drug Stores 11.1 135       Grocery Stores 17.8 130       Discount/Drug/Grocery Stores 45.7 146 Purchased Any Products at Salon/Day Spa in Past 6 Months 16.8 139 Source: 2007 Doublebase MRI Previous Click here to see details on beauty.

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