 |
| Base: Adults, Women who...
(in the past 30 days unless noted) |
% Comp. |
Index |
|
Shopped
at any Department/Clothing/Specialty Store |
68.0 |
155 |
|
Shopped
at Kmart/Marshall's/TJ Maxx/Target/Wal-Mart/ Kohl's |
63.7 |
158 |
|
Shopped
at Bed Bath & Beyond or Linens 'n Things |
10.6 |
112 |
|
Shopped
at Bath & Body Works or Body Shop |
10.3 |
121 |
|
Department/Clothing/Specialty Store Shopped |
|
|
|
J.C. Penney |
24.9 |
177 |
| K Mart |
22.8 |
195 |
|
Kohl's |
14.7 |
145 |
|
Sears |
14.0 |
172 |
|
Target |
23.8 |
121 |
| Wal-Mart |
54.9 |
171 |
|
Shopped at any Shoe Store |
20.4 |
130 |
| Shopped at
Payless |
15.3 |
140 |
|
Shopped
at Drug Stores
|
50.6 |
148 |
| Shopped at
Drug Stores 2+ Times |
40.7 |
154 |
|
Drug Stores Shopped |
|
|
| Wal-Mart
Pharmacy |
12.2 |
200 |
|
CVS Pharmacy |
24.0 |
161 |
| Walgreen's |
21.7 |
138 |
|
Shopped at Appliance/Hardware/Electronics Stores in Past 12
Months |
54.6 |
152 |
| Shopped Appliance/Hardware/Electronics Store
2+ Times Past 30 days |
34.1 |
153 |
|
Source: 2007 Doublebase
MRI |
 |
|
|
