Guideposts Readers are Heavy Users of Personal Care Products Guideposts readers' use of personal care products is well above U.S. norms.  They use a vast array of personal hygiene and grooming products to help them look their very best.  They are also volume consumers of virtually every type of product and the kind of consumers who shop frequently and can help your brand grow. Base: Adults, Women who... % Comp. Index Used Any Lip Care Products in Last 7 Days 44.9 156       Medium/Heavy Users of Lip Care Products Last 7 Days 41.9 163 Used Any Body Powder in Last 7 Days 26.8 192       Medium/Heavy Users of Body Powder Last 7 Days 21.2 199 Used Any Deodorants & Antiperspirants in Last 7 Days 69.6 156       Med./Heavy Users of Deodorants & Antiperspirants in Last 7 Days 20.0 156 Used Any Hand & Body Cream, Lotion or Oil in Last 7 Days 66.1 158       Heavy Users of  Hand & Body Cream, Lotion or Oil Last 7       Days 34.1 178 Used Any Personal Care Bar Soaps in Last 30 Days 60.6 153       Med./Heavy Users of Personal Care Soaps in Last 30 Days 42.3 155 Used Any Liquid Soaps/Hand Sanitizers in Last 30 Days 56.0 159       Heavy Users of  Liquid Soaps/Hand Sanitizers in Last 30 Days 44.1 174       Liquid Soaps/Hand Sanitizers Used For Moisturizing 12.0 168       Used Hand Sanitizers in Last 30 Days 19.5 162       Used Liquid Soaps/Hand Sanitizers for Antibacterial Use 45.1 157 Used Any Body Wash/Shower Gel in Last 30 Days 42.1 158       Heavy Users of Body Wash/Shower Gel in Last 30 Days 23.4 162 Used Any Bath/Shower Additives in Last 7 Days 21.3 155       Heavy Users of Bath/Shower Additives in Last 7 Days 12.9 169 Used Any Hair Conditioning Treatment in Last 30 Days 18.7 125       Heavy Users of Hair Conditioning Treatment 13.4 132 Used Any Hair Conditioners in Last 7 Days 52.5 145       Med./Heavy Users of Hair Conditioners in Last 7 Days 47.3 144       Heavy Users of Hair Conditioners in Last 7 Days 32.9 129       Used Salon Brand Hair Conditioners in Last 7 Days 8.2 117       Used Mass Brand Hair Conditioners in Last 7 Days 44.0 138       Used Any Shampoo in Last 7 Days 66.7 153       Med./Heavy Users of Shampoo in Last 7 Days 55.0 151       Used Salon Brand Shampoo in Last 7 Days 8.7 134       Used Mass Brand Shampoo in Last 7 Days 55.6 149 Used Any Hair Sprays in Last 7 Days 43.5 173       Medium/Heavy User of Hair Sprays in Last 7 Days 36.2 177       Used Mass Brands Hair Spray 32.9 169 Used Any Hair Coloring Products in Last 6 Months 20.7 126       Medium/Heavy Users of Hair Coloring Products in Last 6       Months 14.6 128 Used any Hair Styling Gels & Lotions Last 7 Days 19.3 137 Spent $100+ on Health & Beauty Aids for Men or Women Past 12 Mos. 34.0 147 Spent $300+ on Health & Beauty Aids for Men or Women Past 12 Mos. 8.6 139 Shopped for Toiletries in Discount Stores 28.9 172 Shopped for Toiletries in Grocery Stores 18.0 132 Shopped for Cosmetics/Toiletries in Discount Stores 32.2 170 Shopped for Cosmetics/Toiletries in Drug Stores 16.0 126 Shopped for Cosmetics/Toiletries in Grocery Stores 19.4 133 Shopped for Toiletries in Discount/Drug/Grocery Stores 45.5 147 Shopped for Cosmetics/Toiletries in Discount/Drug/Grocery Stores  49.1 146 Source: 2006 Doublebase MRI Previous Click here to see details on beauty.

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