 |
| Base: Adults, Women who... |
% Comp. |
Index |
| FOREIGN TRAVEL OR DOMESTIC TRAVEL |
|
|
| Took Any Foreign
Trip in Past 3 Years or Any Domestic Trip in Past Year |
44.6 |
145 |
Took
2+ Trips (Foreign Past 3 Years/Domestic Past
Year) |
31.7 |
143 |
| Took any Vacation Trips (Foreign
Past 3 Years/Domestic Trip Past Year) |
41.9 |
147 |
Took
2+ Vacation Trips (Foreign Past 3 Years/Domestic
Trip Past Year) |
25.9 |
140 |
| DOMESTIC TRAVEL |
|
|
| Took Domestic Trip
in Past Year |
42.1 |
152 |
| Took
4+ Domestic Trips in Past Year |
7.9 |
159 |
| Spent
3+ Nights Away on Domestic Trip in Past Year |
35.0 |
156 |
| Spent
7+ Nights Away on Domestic Trip in Past Year |
16.9 |
176 |
| Took
2+ HH Members on Domestic Trip in Past Year |
27.5 |
162 |
| Spent
$1,500+ on Domestic Vacations in Past Year |
9.5 |
172 |
| Spent
$2,000+ on Domestic Vacations in Past Year |
7.2 |
172 |
| Any Domestic Vacation/Personal
Trips in Past Year |
39.0 |
155 |
| Took
2+ Domestic Vacation/Personal Trips in Past Year |
21.1 |
153 |
| Took
Any Domestic Air Trips in Past Year |
17.9 |
131 |
Took
Any Domestic Personal/Vacation Air Trips in Past
Year |
16.2 |
131 |
| Means
of Domestic Trip-Using Personal Vehicle |
26.2 |
164 |
Self
(Alone or w/Someone Else) Decided Upon Domestic
Trip Destination |
35.8 |
151 |
| Used
General Internet Travel Site for Domestic Travel |
7.8 |
132 |
| Attend a Specific Event on Domestic
Vacation |
7.1 |
173 |
| Go to
Beach on Domestic Vacation |
7.7 |
127 |
| Go Shopping
on Domestic Vacation |
12.8 |
148 |
| Go Sightseeing
on Domestic Vacation |
15.5 |
158 |
| Visited
Relatives/Friends on Domestic Vacation |
10.4 |
133 |
Backpacked/Hicked,
Skied, Bicycled, Run/Jogged,
Fished, Hunted, Golfed, or played
Tennis or Other
Outdoor Sports/Recreation on
Domestic Vacation |
7.9 |
146 |
| HOTEL/MOTEL |
|
|
| Stayed in Hotel/Motel in Past Year |
31.5 |
146 |
| Stayed
at Hotel/Motel 8+ Nights in Past Year |
12.1 |
170 |
| Stayed
in Hotel/Motel for Personal/Vacation in Past Year |
24.8 |
147 |
Stayed
at Hotel/Motel 8+ Nights for Personal/
Vacation in Past Yr. |
9.0 |
174 |
| FOREIGN TRAVEL |
|
|
| Took a Foreign Trip in Past 3 Years |
13.8 |
107 |
| Took
a Foreign Vacation/Personal Trip in Past 3 Years |
12.7 |
108 |
Spent
5+ Nights Away on Foreign Trip in Past 3
Years |
11.4 |
110 |
| Took All Inclusive Travel Package
|
5.8 |
126 |
| OTHER TRAVEL |
|
|
| Member of a Frequent Flyer Program |
11.0 |
123 |
| Rented Car for Personal Use in Past
Year |
9.1 |
117 |
| Used the Internet
to Make Travel Plans |
10.0 |
126 |
| Took a Cruise in Past 3 Years |
8.3 |
173 |
| Travel Attitudes (Agree) |
|
|
| I'd
Rather Travel in U.S. Than To a Foreign Location |
54.2 |
181 |
I'd Rather
Take a Few Weekend Vacations Than One
Long Vacation |
45.6 |
166 |
Packaged
Deals Are Great, Don't Have To Plan Details
Too Much |
48.0 |
155 |
| Group
Tours Are Fun And a Good Way To Meet People |
41.3 |
153 |
On Vacations,
I Prefer Traveling To Places I've Never
Been |
54.7 |
148 |
When
I Find a Vacation Spot I Like, I Go Back Whenever I
Can |
51.6 |
146 |
I Love
Doing Research on Location Before I Go on
Vacation |
51.9 |
142 |
| Willing
To Pay More For a Flight on My Favorite Airline |
19.7 |
140 |
| I
Frequently Choose Active Vacations With Lots To Do |
36.2 |
130 |
| Source: 2007 Doublebase
MRI |
 |
|
|
