Guideposts readers own a total of 3,594,000
Dogs and 3,327,000 Cats, presenting
a HUGE and largely untapped opportunity for Pet marketers.
Our readers have a tremendous love for their pets, regarding
them as members of the family.
Guideposts readers look for products
that enhance the well-being of their pets which in turn enrich
the lives of the people who love them. Americans spend more
than $18 billion on their pets this year. With a yearly projected
increase of 3-4%, this market should be over $22 billion strong
by 2009.*
Base: Adults/Women who...
% Comp.
Index
Have Any Pets
37.6
160
Have
2+ Pets
22.6
163
Have
3+ Pets
12.6
164
Have a Cat or Dog
37.1
161
Have Any Dogs
28.5
164
Have
2+ Dogs
11.1
167
Total # of Dogs Owned: 3,594,000
Average # of Dogs Owned: 1.6
Have Any Cats
20.3
166
Have
2+ Cats
10.0
174
Total # of Cats Owned: 3,327,000
Average # of Cats Owned: 2.1
Leisure Activities Raising Pets
22.0
146
Used Any Dog Food - Treats/Canned/Packaged
Dry Past 30 Days
27.4
163
Used Canned/Wet Dog Food in Past
7 Days
8.9
173
Used Packaged Dry Dog Food in Past
30 Days
25.9
169
Heavy
Users of Packaged Dry Dog Food
9.5
170
Used Dog Biscuits or Treats in Past
30 Days
17.4
147
Medium/Heavy
Users of Dog Biscuits or Treats
11.8
164
Used any Cat Food-Treats/Canned/Packaged
Dry Past 30 Days
20.3
169
Used Cat Treats in Past 30 Days
7.7
175
Used Canned/Wet Cat Food in Past
7 Days
8.8
164
Used Packaged Dry Cat Food Past 30
Days
19.1
171
Heavy
Users of Packaged Dry Cat Food
9.7
173
Used Cat Litter in Past 30 Days
15.4
165
Medium/Heavy
Users of Cat Litter
11.5
173
Used Flea & Tick Care Products
for Dogs & Cats in Past Year
28.6
174
Heavy
Users of Flea & Tick Care Products for Dogs & Cats
15.7
181
Any Trips to Veterinarian in Past
12 Months
27.9
160
Bought Pet Food in Past 12 Months
At
Grocery/Supermarket
21.9
165
Discount
Store
12.5
199
Bought Flea Control Products through
Veterinarian in Past 12 Months
13.4
204
Source: 2007 Doublebase
MRI
* Source for spending data quoted: 2005 Mindbranch Inc.
