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Guideposts readers represent
a virtually untapped audience for healthcare marketers. They
constantly seek out information on how to live better, healthier
lives. With personal well-being a priority, these valuable consumers
are extremely active in the pursuit of healthcare and remedies
that can help them enjoy life to the fullest.
Guideposts exceptionally high reader involvement - ranking
#1 out of 221 magazines measured in the Involvement Index based
on MRI*, the industry's definitive measure of "wantedness" -
means your message will be seen by a loyal and involved audience
few magazines can offer.
* (Source: Fall 2007 MRI)
Please use the links below for highlights of research information about this important audience:
OTC: Over-the-Counter Drugs & Remedies
DTC: Prescription Drugs & Healthcare
MARS Sitelet
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