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Guideposts Readers Seek Out Remedies for a Healthy Life

Maintaining a healthy lifestyle is a high priority for Guideposts readers. They seek out remedies and professional healthcare to keep their active lives up to speed. Our health-minded readers are extremely valuable to DTC Drug marketers.

They take a wide variety of prescription medication to improve their health and they see their doctors often – they are close to 90% more likely than the average adult to be frequent visitors to their doctors (6+ times in the past 12 months).
Base: Adults, Women who... % Comp. Index
Have/Had Ailment in Last 12 Months 64.2 169
     Allergy/Hay Fever 15.1 149
     Anxiety/Pain 6.5 163
     Arthritis/Rheumatism 7.9 219
     Arthritis/Osteoarthritis 13.8 264
     Asthma 5.5 155
     Backaches 24.2 176
     Constipation 11.7 210
     Depression 10.2 175
     Diabetes 7.2 204
     Dry Eyes 12.8 187
     Heartburn/Acid Reflux 20.1 195
     High Cholesterol 15.4 234
     Hypertension/High Blood Pressure 24.2 270
     Insomnia 9.0 189
     Irritable Bowel Syndrome 6.0 221
     Menopause/Hormone Replacement 5.5 234
     Migraine Headaches 8.4 128
     Muscle Strain/Sprain 5.7 169
     Obesity/Overweight 12.0 174
     Osteoporosis 8.1 291
     Overactive Bladder 5.7 279
     Sinus Congestion/Headache 19.4 169
     Urinary Tract Infection 6.1 193
     Wrinkles 9.4 190
Used Any Prescription in the Past 12 Months for: 43.7 177
     Allergy/Hay Fever 5.6 129
     Arthritis/Rheumatoid or Osteoarthritis 8.0 242
     Backache 6.5 181
     Depression 7.0 183
     Heartburn/Acid Reflux 8.9 234
     High Cholesterol 9.7 248
     Hypertension/High Blood Pressure 19.2 288
     Sinus Congestion/Headache 5.1 164
Used Branded Prescription for Any Ailment in the Last 12 Months 33.9 180
Used Generic Prescription for Any Ailment in the Last 12 Months 24.8 190
Obtained Info About an Ailment or Prescription Through:
     Advertisment 8.5 167
     Doctor/Health Care Professional 43.3 186
     Pharmacist 10.5 173
     Online/Internet Site 8.2 186
Asked Doctor About Rx Mediation I Saw Advertised in Last 12 Months 9.5 180
Source: 2007 Doublebase MRI

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