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Guideposts Readers Seek Out Remedies for a Healthy Life

Maintaining a healthy lifestyle is a high priority for Guideposts readers. They take a wide variety of over-the-counter remedies for their ailments, and are the gatekeepers for their family's health as well. They are also regular and volume consumers of eye care and contact lens products, using an array of eye care products at levels well above the national norm.

Base: Adults, Women who... % Comp. Index
Used Any Non-Prescription Remedy in the Past 12 Months for:
    Any Ailment 39.7 176
    Allergy/Hay Fever 8.2 170
    Backache 11.7 166
    Constipation 6.7 253
    Dry Eyes 6.9 183
    Heartburn/Acid Reflux 8.4 166
    Sinus Congestion/Headache 12.9 172
Bought Non-Prescription Drugs/OTC in Last 6 Months at:
    Discount Store 24.4 186
    Drug Store 20.4 140
    Grocery Store 13.5 134
REMEDIES
Used Pain Relieving Rubs/Liquids in Last 30 Days 21.1 207
      Heavy Users of Pain Relieving Rubs/Liquids 11.1 245
Used Pain Relieving Rubs/Liquids for:    
      Arthritis Pain 9.7 271
      Backaches 6.7 181
      Sore Muscle Pain 8.8 163
Used Headache Remedies & Pain Relievers in Last 30 Days 60.7 155
      Heavy Users of Headache & Pain Relievers 33.5 178
Used Headache Remedies & Pain Relievers for:    
      Arthritis/Rheumatism 16.4 236
      Backaches 14.0 143
      Headaches 39.9 137
      Heart Attack Prevention 6.5 221
      Muscle Aches & Pains 14.0 151
      Sleeplessness 6.4 167
Used Cold, Sinus & Allergy Remedies in Last 30 Days 29.3 166
      Heavy Users of Cold, Sinus & Allergy Remedies 16.9 202
Used Cold, Sinus & Allery Remedies Used for:    
      Allergy/Hay Fever 13.4 156
      Colds 11.8 127
      Sinus Congestion 11.5 155
      Sinus Headache 10.5 131
Used Sleeping Tablets (Non-Prescription) in Last 6 Months 5.3 177
Used Indigestion Aids/Upset Stomach Remedies in Last 30 Days 32.9 174
     Heavy Users of Indigestion Aids/Upset Stomach Remedies 14.6 223
Used Laxatives in Last 30 Days 13.8 212
Used Diarrhea Remedies in Last 30 Days 11.0 194
Used Medicated Throat Remedies (Not Drops) in Past 6 Months 10.6 150
Used Nasal Sprays in Last 30 Days 10.5 181
Used Eye Wash & Drops in Last 30 Days 23.0 172
     Heavy Users of Eye Wash & Drops 16.1 223
Used Contact Lens Cleaning/Wetting Solution in Last 30 Days 7.6 111
Used Cough/Sore Throat Drops (Non-Prescription) in Last 30 Days 25.4 164
      Heavy Users of Cough/Sore Throat Drops (Non-
      Prescription)
13.2 214
Used Cough/Sore Throat Drops (Non-Prescription) for:    
      Coughs 17.4 156
      Sore Throat 14.4 133
Used Cough Syrup (Non-Prescription) in Last 30 Days 12.0 122
Used Hemorrhoid Remedies in Last 6 Months 10.2 192
Used Medicated Skin Ointments in Last 30 Days 25.2 174
      Heavy User of Medicated Skin Ointments 10.2 215
Used Feminine Medicated Products in Past 6 Months 7.2 134
      Personally Wear Any Prescription Eyeglasses 48.6 203
      Bi-Focals 24.3 271
      Regular/Sun/Tintied (Prescription) 38.2 190
      Non-Prescription Sunglasses 12.5 146
Personally Wear Contact Lenses 9.1 110
      Transition Lenses 5.7 240
Purchased Eyewear at:    
      Discount Store Optical Center 7.8 179
      Private Ophthalmologist, Optician, Optometrist 32.3 214
      Retail Optical Chain 11.7 184
Amount Spent on Eyeglasses in Past 12 Months    
      $200+ 13.3 188
      $250+ 10.2 201
Spent $20+ on Non-Prescription Sunglasses in Past 12 Months 6.8 128

Source: 2007 Doublebase MRI



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