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Understanding the "Engagement" of a publication is a hot topic
in the advertising industry. "Engagement" is important to
advertisers, as it provides proof of the value the reader
assigns to, and the passion
they have for individual magazines.
A magazine reader's level of engagement becomes very useful
to advertisers - to enhance the communication
value of ads, and to take advantage of the good will and
receptiveness engendered by running ads in a place that is
valued by the reader.
Guideposts'
reader involvement scores rank #1 among the top in the
industry among women and adults based on MRI.* All this demonstrates
that by many measurements, Guideposts achieves the highest
levels of reader "Engagement."
GUIDEPOSTS OFFERS ADVERTISERS A GENUINE, PROVEN WAY TO REACH
THE MOST “ENGAGED” READERS OF ANY MAGAZINE IN
AMERICA
With evaluations of reader “wantedness” and measures
of “engagement” becoming critical factors in judging
a magazine’s vitality, Guideposts is emerging as the
top magazine in America for key involvement metrics:
- Guideposts continues to hold the top spot in America’s
heart. For the 12th time in a row, Guideposts is ranked
the #1 “favorite” above all 221 major publications
measured in Fall 2007 MRI (for both adults and women).
- Among ten key MRI metrics of reader quality, Guideposts
ranks in the top 10 out of all 242 titles in each of them*
(for both adults and women):
| Favorite |
#1 adults |
#1 women |
| Overall Rating |
#1 adults |
#1 women |
| Reading time, 1 or more hours |
#1 adults |
#1 women |
| Reading time, 2 or more hours |
#1 adults |
#4 women |
| Average time spent reading |
#1 adults |
#2 women |
| 3 or more reading days |
#1 adults |
#1 women |
| Average reading days |
#2 adults |
#2 women |
| Read 3 or 4 of last 4 issues |
#4 adults |
#4 women |
| Read 4 of last 4 issues |
#4 adults |
#6 women |
- Guideposts shows its extraordinary power to connect with
its readers by ranking #1 for Adults and #1 for Women in
the Involvement Index, a formula based on Fall 2007 MRI
that combines the key qualitative metrics that have the
most positive effect on increasing advertising ROI.
Guideposts demonstrates even more evidence of its high level
of “wantedness” by having one of the highest renewal
rates of any ABC audited monthly consumer magazine (68.5% renewals,
ABC statement 6/30/07).
Everywhere you look in the industry – from the major
research companies, to the Involvement Index, to the MPA Northwestern
Study, and to proprietary work being done by top media agencies
- qualitative measurements of involvement or engagement are
increasingly important for advertisers looking to gain effectiveness
by connecting into their customers’ lives in more meaningful
ways.
GUIDEPOSTS - THE #1 MAGAZINE FOR ENGAGING READERS
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