The Involvement Index is a revealing way to measure "engagement."
The Index equally weights 3 key qualitative measures from MRI:
Loyalty (4 of 4 issues read)
Preference (Rated "One of my favorites")
Spent 31+ minutes reading
The benefit of the Involvement Index is that it transcends composition,
coverage and CPM, and constitutes a leap towards quality-based
media buying. Guideposts' involvement measure is all
but off the charts compared to other monthly magazines:
MRI Involvement Index**
Total Adults
Involvement Index
Rank*
Guideposts
164
1
Reader's Digest
135
10
Prevention
115
50
Real Simple
115
52
O Oprah Magazine
109
68
Good Housekeeping
105
87
Ladies Home Journal
101
105
Woman's Day
99
111
Better Homes & Gardens
99
112
Family Circle
98
118
Source: 2007 Fall
MRI
MRI Involvement Index**
Total Women
Involvement Index
Rank*
Guideposts
170
1
Reader's Digest
141
9
Real Simple
124
36
Prevention
122
43
O Oprah Magazine
113
66
Good Housekeeping
111
71
Ladies Home Journal
104
96
Family Circle
103
99
Woman's Day
102
104
Source: 2007 Fall
MRI
** Equally
rates three key qualitative measures: loyalty, reading time
and preference rating. * Rank is out of 221 publications measured.
To learn more about Guideposts' involved readers, contact
the sales representative in your area.
