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Demographic Profile -
TOTAL WOMEN
Guideposts Female Readers: An American Market Force
Our 6 million female readers are core prospects
for packaged goods, food products, OTC drugs, durable goods,
vehicles and all services. They represent a cross-section
of America–a powerful mix of attractive market factors
that can make a real difference to your business.
As America’s Favorite Magazine (#1 according
to MRI’s “One of my Favorites”), Guideposts
provides a loyal and deeply involved audience for your brand’s
message.
| BASE:
TOTAL WOMEN |
% Comp. |
Index |
| Age: |
|
|
| 35+ |
88.6 |
126 |
| 35-54 |
32.0 |
83 |
| 35-64 |
55.3 |
106 |
| 25-54 |
39.7 |
71 |
| 50+ |
67.6 |
166 |
| Median
Age: 57.4 years |
|
|
| |
|
|
| Education: |
|
|
| Attended/Graduated
College+ |
53.2 |
100 |
| Graduated
College+ |
23.3 |
95 |
| |
|
|
| Marital Status/Home Ownership/Children: |
|
|
| Married |
58.9 |
108 |
| Presence
of Any Children |
27.5 |
63 |
| Home
Owner |
80.8 |
115 |
| Grandparent |
49.2 |
159 |
| |
|
|
| Employment Status: |
|
|
| Employed |
47.8 |
83 |
| Managers/Professionals
(Base: Employed) |
40.5 |
104 |
| Professionals
(Base: Employed) |
30.3 |
119 |
| Retired |
32.6 |
189 |
| |
|
|
| Household Income: |
|
|
| $30,000+ |
65.5 |
94 |
| $40,000+ |
58.3 |
90 |
| $50,000+ |
42.2 |
84 |
| Median
Household Income: $41,961 |
|
83 |
| |
|
|
| County Size: |
|
|
| "B"
County |
29.4 |
98 |
| "C"
County |
22.4 |
154 |
| "D"
County |
24.2 |
171 |
| |
|
|
| Census Region: |
|
|
| South
Atlantic |
22.6 |
119 |
| East
South Central |
9.2 |
140 |
| West
North Central |
8.5 |
128 |
| East
North Central |
21.2 |
134 |
| West
South Central |
11.7 |
106 |
| |
|
|
| Internet Access: |
|
|
| Have
Any Internet Access |
60.1 |
94 |
| Any
Internet Access Used Past 30 Days |
60.3 |
92 |
| Internet
Access Used at Home Past 30 Days |
51.9 |
93 |
| Used
Email Past 30 Days |
54.9 |
93 |
| Obtained
Latest News/Current Events Past 30 Days |
30.6 |
97 |
| Obtained
Medical Information Past 30 Days |
21.0 |
120 |
Visited
a TV Network or TV Show's Web Site Past 30
Days |
12.3 |
100 |
| Made
Personal Travel Plans Online |
15.5 |
96 |
| Source: 2007
Doublebase MRI |
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